Aims and scope
Current Issue & Archive
Issues & Archive
Volume 9 Issue 1 2020 Abstracts
How to Enter
Ethiopian Market: A Strategic Case Study
I. Bose, A. Hussain
This study concentrates on international
expansion of Gul Ahmed Textile Mills Limited (Gul Ahmed) based in
Pakistan to Ethiopia. As the target country is facing huge scarcity
of textile industry which this case study shall focuses in a greater
detail with the help of PESTEL and CAGE
frameworks applied. Moreover, this study will also evaluate the
competition and threats of the new market and determine the marketing
strategies to be implemented considering the norms and culture of
Ethiopia. At the end, the authors conclude with the major risks and
threats vulnerability that are associated in the international trade
and plausible recommendations to diminish and logically reduce the
risks to run business operations successfully.
Keywords: PESTEL, SWOT, risks, investments, textile market,
M10, M16, M19
Citation: Bose, I. and Hussain, A. (2020), “How to Enter Ethiopian
Market: A Strategic Case Study”, Journal of Applied Management and Investments, Vol. 9 No.
1, pp. 1-11.
on Pawar and Charak’s
Priority Model of Employee Value Proposition: Development and
Implications for Future Agenda
K. Charak, N. Zaware
Today’s market is
becoming more global, dynamic and competitive hence organisations
needs better organisational attractiveness, brand and reputation for
sustainability which can be effectively managed through the
compelling employee value proposition. The employee value proposition
represents the perceived overall deal between employer and employee.
The employer makes an offer to the employee (or the give) and expects
contributions (or the get) from the employee in return. It is the
balance of the offerings and benefits that are received by employees
in return for their performance at the workplace. Employee Value
Proposition is at the core of all other organizational processes.
This paper have adopted the qualitative approach and further reviewed
and rethought on Pawar and Charak’s Priority Model of Employee Value
Proposition as a framework with its implications in the
organisations. The outcome of the study highlights the influences of
this framework on employers and employees.
value, employer branding, human resource management, talent
management, EVP model, organisational success
JEL Codes: O15, M12, E24
Citation: Charak, K. and Zaware, N. (2020), “Rethinking on Pawar and Charak’s
Priority Model of Employee Value Proposition: Development and
Implications for Future Agenda”, Journal of Applied Management and Investments, Vol. 9 No.
1, pp. 12-21.
Testing the Binomial Model in the Indian Stock Market
This study examines a consequence of the Random Walk
Hypothesis for stock prices. If stock price movements were random, it
would imply that the number of forward movements of the stock price
in the course of a week would follow a binomial distribution. This is
the binomial model for stock price movements/returns. The study
examines the binomial model for twenty major stocks from the Indian
banking sector. The stock price data was collected from the National
Stock Exchange (NSE). The study period
selected was Apr. 1, 2009 to Mar. 31, 2019, a period of ten years.
The results of the study do not support the RWH,
as the Bin(n = 4, p = ½) distribution was
rejected for a large proportion of sample stocks. However, the
results may not be generalizable, as they are based on a small sample
of stocks from the banking sector, for a period of only ten years,
and perhaps they were affected by the ‘Modi Effects’ - both positive
and negative. A more detailed study, with stocks from different
industries, with a wider range of size/capitalisation, and for a
longer study period, should be used to replicate/validate the
Walk Hypothesis, binomial model, banking sector, National Stock
JEL Codes: G24, C58, G21
Citation: Dash, M. (2020),
“Testing the Binomial Model in the Indian Stock Market”, Journal of Applied Management and
Investments, Vol. 9 No. 1, pp. 22-27.
The Case of the Aviation Industry Development under the Conditions of an Open Economy: A Theoretical Context
The industry development requires a certain balance between
market power conditions to secure investments returns and competition
conditions to secure efficient allocation and use of resources. The
deregulation and globalization brought great growth prospects for the
aviation industry, while the forth industrial revolution requires new
approaches to the industry relation patterns. The state regulation
focus more on infrastructure support and control of the competition
situation, while industry agents are rebuilding the network of
relations to adopt new informational technologies to the strategies
of the sustainable development. Open economy conditions create a
global market for the aviation industry but also generate risks. The
competition appears not only between industry agents, but also among
countries and regions, as the aviation industry generate direct,
indirect and causal effects on economic development. The sustainable
development of the industry will occur as the state focus on
customer-value maximization conditions, while the industry agents
adopt cooperation strategies to use resources more efficiently. The
further research may imply a development of economic and mathematic
model of effective choice of aviation industry's economic agents
under conditions of efficient distribution of expenses through
transfer pricing and intra - industry integration.
growth, open economy, industry development, efficiency, aviation
JEL Codes: F43, O11, L93
Citation: Hrinchenko, Y. (2020), “The Case of the Aviation Industry Development under
the Conditions of an Open Economy: A Theoretical Context”, Journal of Applied Management and
Investments, Vol. 9 No. 1, pp. 28-41.
– Reflective Outlook
R. Kumar, G. T. Cirella
Globalization is reflected up and considered in a historical view. Research into its current state of the art is measured with respect
to its merits and demerits. Modern globalization trends point toward nation development and progression as well as a number of economic, social, and political structures that favor monetary development and a quickening of lesser developed countries. A global perspective is studied in conjunction with societal structures of winners and losers. A heavy literature-based viewpoint
on the globalization is presented.
Keywords: global perspective, economic integration, internationalization,
B22, F01, F60
Citation: Kumar, P.R. and Cirella, G.T. (2020), “Globalization
– Reflective Outlook”, Journal of Applied Management and Investments, Vol. 9 No. 1, pp. 42-50.